Chinese portal site Sina (NASDAQ: SINA) today announced the launch of its e-Magazine channel with over 1,000 magazines. These magazines covers a wide variety of topics from various sources including the electronic versions of printed magazines, Sina’s own periodicals, personal publications as well as promotional materials from companies such as IBM and BEA.

Sina (NASDAQ:SINA) announced today that it will collaborate with Google (NASDAQ:GOOG) to replace its own iAsk search service and enhance its web page search service using Google's technology.

China’s leading online media company Sina (NASDAQ: SINA) announced a partnership with ISP China Telecom to launch video sharing platform Sina-Vnet Podcast. The co-branded site will be hosted on Sina.com but accessible also through China Telecom’s Vnet.cn portal. According to Charles Chao, the CEO of Sina, this partnership will allow the company to provide a scalable video sharing solution without the constraint of limited bandwidth and related costs.

On May 14, Sina, one of China’s leading web media company and mobile value-added services (MVAS) provider reported its Q1 2007 financial results. During the quarter, the company generated $51.3 million in revenues and $8.6 million in net income.

Sina announced on March 15, 2007 that it has teamed up five of the world’s largest record labels including Universal, Sony BMG and EMI to launch its online music platform. According to the partnership agreement, the five record companies will provide their musical contents in exchange for a share of the revenue from online ads, wireless value-added services, as well as music downloads.