Tudou and Myspace China Form Partnership with CCTV.com to Broadcast 2008 Olympics

Video sharing site Tudou and Myspace China have signed partnership agreements with CCTV.com, the online derivative of Chinese Central TV station to broadcast the 2008 Beijing Olympics. In addition, Myspace and Tudou will provide an online platform for Olympics viewers to interact with athletes and with each other. Pearl Research believes the partnership will allow Myspace and Tudou to increase their brand recognition among a Chinese audience as both companies are facing fierce competitions in their respective markets.