Second Life Reported to Open Beijing Office

Local media reported today that Second Life has recently established its China office in Beijing. The office opening is created speculations of Second Life’s possible entry to China. However, despite its global name recognition, Redline China believes Linden Lab is likely to face various difficulties in China such as government regulation, low user awareness and lack of marketing and distribution channels. In addition, the launch of Chinese virtual worlds such as Hipihi, Uonenet and Noviking will intensify the competition in the virtual world market in China.