New Executive at ATVI Blizzard's Guitar Hero Business Unit

Activision Publishing (Nasdaq: ATVI) announced today that David Haddad, Chief Operating Officer of Guitar Hero, will assume operational responsibilities for the business unit following the departure of President and CEO, Dan Rosensweig, who has left the company to pursue other career opportunities. Mr. Haddad will report to Mike Griffith, President and CEO of Activision Publishing, who will continue to oversee the Guitar Hero business unit.

Prior to joining Activision Publishing, Mr. Haddad served as Chief Operating Officer of Vivendi Games' Sierra Online division, where he oversaw global product marketing, sales, live production, and business development initiatives for online games and console downloadable titles. Before joining Sierra Online, Mr. Haddad served as a division president for Mattel, Inc. and held executive management positions at such entertainment companies as the Walt Disney Company, and Liveplanet, Inc. Mr. Haddad holds an MBA in marketing and finance from Harvard University and a BA degree in Business Administration from Miami University.