Friendster Revamps Website to Target Asian Youth

Social media site Friendster launched a new brand and web site signifying the company's evolution to focus on the Asian youth market. The notable changes include a new logo according to the company, and a redesigned web site with an emphasis on local relevance. More than 90 percent of the web site's daily traffic comes from the Southeast Asia region. Roughly 80 percent of Friendster users in Asia are aged between 16 to 24.

The company claims the redesigned site is a clean, simple approach to sharing, communication and self-expression. The new design also places emphasis on those features such as shoutouts, profile personalization, photo sharing, games, finding friends, and messaging.