Future Ads, the owner and operator of Gamevance.com, which claims to attracts over 12 million unique visitors a month announced the launch of PlaySushi.com (www.playsushi.com), a new casual games hub with titles from proprietary Gamevance games, and third-party developers. While Gamevance generally targets casual gaming's female demographic, PlaySushi is designed to attract the slightly younger - and growing - male-skewing casual games audience.